As a marketing coach, I heard probably every excuse in the book why people are not able to market their business. You would not believe some of these atrocities to say when they try to justify their inability to attract the customers. Now, make no mistake, this is not that arouse in the absence of customers is a bad man. Not at all. It’s just that when I hear the excuses that follow, I feel compelled to call ‘em as I see’ em: Bullshit! If the false notion that one of these lame excuses are the reason your business fails, Get A Clue. They are only pretexts for those who fail, no reason not to (a small but important difference successfully) to be. 1. “I’m too honest in the market.” OK, this little gem at the top of my list because it both a lie and an insult, I’m a marketer by profession, and I’m honest, I know very well that marketing should not be a process or dishonest practice, or become, Dishonest effective. What is unfair is when your results overstate or if you do not really believe that your product or service that you or beg, if you have the intention to deceive people. In this case, the problem lies with you, not marketing, so stop insulting the rest of us. 2. “I’m too small for my market.” Hear me, madam, every word from your mouth should not YOU. Think about what your customers want, need, and indeed the message, and that the conversation as long as you have to go. Hey, if you do not dare to say something, to start things about yourself, great things about what your clients work out in order with you. Or better yet, they tell you in the form of statements. But do not think you have all those fascinating conversations with prospects. 3. “I’m too shy to market myself.” As a very sensitive person himself, one might think, I would be more sympathy for this excuse, but I do not. If you are successful and you now know that it is not always comfortable, and you must be willing to do everything to need to be successful, even if it means outside the comfort zone. Shyness is a habit that can be overcome with practice, so join Toastmasters, or see a therapist, if that’s what it will take, but Get Over Yourself. I promise you will not regret it. 4. “I’m too creative for my market. This excuse is really lame! Marketing is a very creative process, and since you have literally thousands of options in structuring your marketing plans is the creativity of an asset not a liability. If you are not one of those I-am-a self-indulgent whiners-the-refuses to accept responsibility-for-my-actions-and masks-the-character-with-Vice-claims-of – misunderstood or excessive forms of creative people, in this case, I say, grow, and while you’re at it, to invent a creative excuse. 5 “I do not have enough time to do my business.” OK, it appears that this apology at the beginning, but in reality it does not wash. Whether you have not already seen, but the market in your marketing activities, as such, or your company, so busy that you do not do the market demand in order to anyone who makes this useless excuse. So if you’re not all interested in the business, but you have no time to market, you must re-evaluate how you spend your time and difficult decisions about when you go do what you to be done for these clients. 6 “I did not have enough money to market my business.” Again, you get points for trying, but this is only an excuse, because good marketing is not about money, it’s about relationships . You can start modestly with your marketing plans, and spend your time. And let me tell you, if you do not draw on some spending 40 hours a week trying to build your business, you may want your decision to become entrepreneurs reconsidered. 7 “I have no personal network on the market.” Oh, please, you have a better excuse than that! If you really have no family, friends or colleagues, no knowledge or no former work colleagues, then some begin to fulfill. I do not care if you can on a deserted island in the last 20 years, you will always meet people through networking meetings, associations, classes, clubs or at the gym! Just pick up the phone and call people You know, something to get up and mingle, and network staff to develop quickly. 8 “My product or service is difficult to explain to the people.” Fine. Quit explain what you do and begin to speak, what your customers enjoy working with you. Did you help your customers become thinner, smarter, married, installer, their first home, or what? Seriously, nobody cares what you do people really care what they get. Get it? 9th “My product or service is so good, it should sell. “Of course it is probably true if your product is a talking monkey, or your clients are all telepathic, but besides that, there will be some effort on your part to take, a little, then begin to create some momentum on the market and you will find that your product will sell less of your efforts to be until he is a bit like if it sells itself looks! 10th “My niche is too narrow and I find my clients.” bullshit. What this means usually indicates that you have defined your customers because you do not see what you do not identify (and they do not give me that, you know-it-when-you-see-them online). Start with a matrix of situation and the need to identify the customer. For example, say you’re a financial planner, and you think your customers are “people who want their financial affairs in order.” thinking instead of need, their finances in order bring, and you’ll probably get something like “married couples with children who have assets of $ X and need to protect these assets in the planning.” And you can certainly find these people, right? “So we drove all these lousy excuses, but we have not yet tackled the biggest excuse of all: fear. Most of the time I found that most of excuses to not offer to my clients to move their business, they are still terrible. Hey, I understand, and I’ve been there myself. But what he came to say: Are you afraid of success (or otherwise) that you are back at work for that idiot boss you always work at the end? If the answer is that you are more afraid to face the personal responsibility of entrepreneurship as any waste that could throw your boss for you, then the contractor will adopt, and hello slave wages. But if you think works, that is the worst possible scenario for return to work an idiot, and you’ll be happy as a dog if that’s what it just brings you back to the office is not stinking with his tail between his legs, good for you slip. It’s time to forget the excuses, and start to find out how this whole self-employed work for you. The first thing is to understand that fear is in order. Yes, we all feared (and yes, even me) me in this “we” statement. It’s uncanny, you pick up the phone. It is scary to go sales meeting. But at the end of the day, this is not your product or service of value to someone? are not people happy (or satisfied), that solved a problem for them? So do not worry and fear in the marketing process, and remember, marketing is really nothing more than the process of developing the relationship, and you, my friend, can do in your sleep. Veronika (Ronnie) Noize, the Marketing Coach, is a successful entrepreneur Vancouver, WA-based author, lecturer, and Certified Professional Coach. Through coaching, courses and workshops, Ronnie helps small businesses attract more customers. Free marketing resources, articles and valuable marketing tools, visit the website at http:/ / www. sohomarketingguru. com /